About Fresh Eyes

About Fresh Eyes

We believe meaningful engagement starts with understanding what truly matters to your team. Making experiences matter is at the heart of everything we do.

Customer Retention Specialists, Partnering with Businesses Since 1996

Our Story

Our Story

Three Decades of Creating Meaningful Connections

In today’s competitive landscape, businesses across Africa are facing increasing pressure not only to attract customers, but to retain them in meaningful, lasting ways. At Fresh Eyes, we understand that customer retention isn’t just about the service, it’s about the collection of experiences your brand and people consistently deliver.

As Customer Retention Specialists, we are driven by the belief that authentic, connected experiences create the foundation for trust, loyalty, and sustainable growth. Every interaction, from frontline engagement to behind-the-scenes operations, shapes the customer’s perception and ultimately, their decision to stay.

For almost 30 years, Fresh Eyes has remained committed to helping businesses turn customer experience into a measurable growth strategy. By refining the way brands connect with their audience, we support our clients in building strong, profitable relationships that fuel long-term success.

1996
Founded
280 000+
Staff Trained
900+
Locations
Fresh Eyes team engagement
Peach Olive, Founder & Chief Experience Officer
Meet the Founder

Meet Peach Olive

Peach Olive

Founder & Chief Experience Officer

Peach brings a unique perspective to business audiences, combining global best practice with practical tools that teams can apply immediately to elevate customer experience and service culture. Trained through Disney, she has also been a franchisee and is widely recognised for elevating experience across a range of sectors. Peach blends strategic clarity with practical, frontline-ready tools that shift mindsets and behaviours.

Speaking Engagements Include:

  • ASI Financial Services Annual Conference (270 brokers)
  • KZN Women in Business
  • Umhlanga Women in Business
  • FASA Annual Conference (Franchising Association of South Africa)
  • Engen Conference
  • Famous Brands Conference
  • Marshal Tools Annual Conference
  • Mount Edgecombe Country Club
  • CMASA Roadshow across three provinces (Club Management Association of South Africa)
  • Customer Experience Symposium in Sandton
KZN Women in Business Member FEDHASA Member
“Every interaction, from frontline engagement to behind-the-scenes operations, shapes the customer’s perception and ultimately, their decision to stay.”

, Peach Olive, CEO

Our Reach

Present Across South Africa

Fresh Eyes has boots on the ground across South Africa, delivering transformational customer experience programmes wherever they are needed most.

280 000+
Staff Trained
900+
Locations
9
Provinces
100+
Clients
6+
Industries Served
Our Clients

From Hospitality to Retail, Finance, Fuel and Logistics

At Fresh Eyes, we’ve had the privilege of partnering with forward-thinking organisations across a range of industries that recognise that exceptional Customer Experience is a key driver of sustainable growth.

Houghton Golf Club ASI Arthur Ford Blackwood's Astron Energy Sorbet BP Spur Durban Country Club Oxford First Group Mount Edgecombe Country Club Estate Bluff Meat Supply Momentum Beekman Group Famous Brands Doppio Zero John Dory's Thrive M&B MTN Cotswold Downs Nambiti Plains Private Game Lodge Club Mykonos Ipsos Liberty Midlands Mall CMASA Royal Johannesburg
Recognition

Memberships & Credentials

Fresh Eyes is recognized and affiliated with leading industry associations, reflecting our commitment to excellence and professional standards.

KZN Women in Business

KZN Women in Business

As members of KZN Women in Business, we’re committed to supporting women entrepreneurs and professionals in creating vibrant, inclusive business communities across KwaZulu-Natal.

FEDHASA

FEDHASA

Fresh Eyes is affiliated with FEDHASA (Federated Hospitality Association of Southern Africa), bringing expertise in hospitality, tourism, and experiential event management to our partners across the region.

Curious about how Fresh Eyes can support your team?

Get in Contact with Us Today